Case Study
Glassdoor elevates pay equality + transparency with Hillary Clinton, Megan Rapinoe
When a series of high-profile revelations–including the U.S. women’s soccer team filing suit against the U.S. Soccer Federation for pay discrimination, and the first woman becoming a U.S. presidential nominee for a major political party–reignited debate over gender pay equity, Glassdoor seized the opportunity to elevate the conversation to include pay transparency by hosting an Equal Pay Day roundtable discussion in New York City featuring top political, sports and business leaders.
Assignment
> Make pay transparency part of national dialogue.
Bring national attention to elevate pay transparency as a solution to close the gender pay gap.
Strategy
> Convene leaders and use fresh data to invite a compelling, resonant conversation.
Glassdoor hosted a group of dynamic leaders from across political, business and cultural spectrums for an open and honest roundtable discussion about the reality of the gender pay gap, and what we can do to close it. At the same time, Glassdoor Economic Research released new research that showed the gender pay gap was real and significant.
Program
> Host a roundtable on Equal Pay Day.
Award-winning journalist Diane Brady moderated a panel of leaders including Hillary Clinton, Democratic presidential nominee, former U.S. Secretary of State, former U.S. senator, former first lady; Robert Hohman, co-founder and CEO, Glassdoor; Megan Rapinoe, World Cup Champion & Olympic Gold Medalist; Lori Nishiura Mackenzie, executive director, Stanford’s Clayman Institute of Gender Research; Dan Henkle, president, Gap Foundation; and Tracy Sturdivant, co-founder and co-executive director of Make It Work.
