Global Gateway Advisors managed international media operations – global media relations, English-language social media channels, media partners and international media moderators for of the APEC 2012 Russia CEO Summit
The Asia-Pacific region today accounts for 40 percent of the world’s population and 54 percent of its GDP. Yet, its economy and trade volume continue to expand. By 2021, trade between the Asia-Pacific economies will triple.
This growth trajectory is startling for a region that is politically, economically and culturally diverse: the Asia-Pacific includes economies as different as Canada, Brunei, Chile, Russia, New Zealand and the United States.
Part of the success of the region can be attributed to the Asia-Pacific Economic Cooperation (APEC), a group composed of 21 economies that works to address issues affecting trade and investment.
APEC is unique amongst government forums because it is focused primarily on strengthening economic integration and it incorporates input from the private sector into its decision making process.
The annual APEC CEO Summit, for example, provides an opportunity for business leaders in the Asia-Pacific region to engage in discussions with APEC leaders on the critical issues facing the region.
In 2012, Russia hosted APEC for the first time. The APEC 2012 CEO Summit held in the Far East city of Vladivostok brought together close to 800 delegates and 1,500 staff on September 7-8. The agenda included sessions with President Vladimir Putin of Russia, President of Indonesia Susilo Bambang Yudhoyono President Hu Jintao of China, US Secretary of Hillary Clinton and numerous global business leaders.
An estimated 400 Russian and international media attended the CEO Summit, including journalists from top-tier global outlets like AFP, Associated Press, Bloomberg, CCTV, Channel News Asia, CNBC Financial Times, Jakarta Post, SBS, Straits Times, Reuters and Xinhua. Global Gateway Advisors and the CEO Summit public relations team worked with the National Business Center in Moscow to provide both remote and onsite media relations support for the CEO Summit.
Our work for the APEC Russia 2012 CEO Summit included:
> Registering media from top-tier international broadcast, print and online media outlets
> Pitching, securing and preparing international media moderators from the CNBC, Financial Times, The Economist, Bloomberg Businessweek, Fortune and other leading organizations
> Securing media partnerships with top-tier global publications including TimeWarner (CNN/Fortune/TIME), CNBC, Financial Times, Caixin and AmericaEconomia
> Managing and develop content for official social media channels to drive participant engagement
> Working closely with the communications teams of the international sponsors including Caterpillar, Dow, E&Y, Eastman, Exxon Mobil, International Paper, John Deere, Microsoft, PwC, VTB Bank and Walmart Asia
At the APEC 2012 CEO Summit, we saw an increasing amount of visibility and media coverage:
> 26 international and Russian media partners
> 70+ 1-on-1 interviews with sponsors and participants facilitated
> 200+ English-language news stories with specific reference to “APEC CEO Summit”
> 8,570 “likes” on English-language Facebook page
> 643 tweets on official Twitter account
APEC 2012 Russia
APEC 2012 CEO Summit
“5 Questions for…” participants of the APEC 2012 CEO Summit